F. Randall "Randy" Farmer is the CEO of Suddenly Social, Inc. and has created and organized numerous online communities. He is probably most famous for his role creating one of the first graphical online MMOGs, Lucasfilm's graphical MUD Habitat, with Chip Morningstar. Farmer was co-founder of the Internet startup Electric Communities, and later involved in the design of Yahoo! 360.

He recently co-authored a book for O'Reilly and Yahoo! Press: Building Web Reputation Systems.

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